Tuesday, February 16, 2010

Brand Leadership

Currently I am going through leadership qualities & was interested to see the similarities between great leaders & great brands....
Great leaders have a strong sense of purpose, to achieve progress towards an aspirational goal.
The great brands that resonate strongly with me also have a strong sense of purpose, combined with client centricity. They seem to suggest that they are here to make our lives better.
I would be interested to develop this thinking further....

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